TARGET: 100% PROFIT
GROWTH IN 12 MONTHS

Do you want your ecommerce profits to

SCALE BY MILLIONS
EACH YEAR?

APPLY NOW

We don’t accept everyone, we only accept the right ones

BRANDS PAUL'S WORKED WITH

Introducing

ECOM100 IS SUITABLE FOR YOU IF...

What's inside ECOM100?

GET THE BOARD YOU THOUGHT
YOU COULDN’T AFFORD

Meet our guest coaches and get to know them

Paul Waddy

Paul Waddy is an award winning ecommerce coach, a Shopify consultant, and the author of Amazon No. 1 Book, Shopify for Dummies, and Selling Online for Dummies. His clients turn over more than $500m combined per year.

Mal Chia

Mal Chia is a respected fractional CMO, agency owner, and ecommerce expert with a proven track record as the former Head of Marketing at Uber and CMO at Ryderwear. As Managing Director of Ecom Nation, he drives profitable growth for over 40 brands. A thought leader, Mal contributes to publications like Smartcompany and Inside Retail and hosts the “This Week In Ecommerce” podcast. He also serves on the Advisory Board of the National Online Retailers Association (NORA).

Ali Worrall

Ali Worrall is a marketing consultant for Australian and US brands, with over 10 years of experience in eCommerce and marketing strategy for digitally native fashion and skincare companies. Previously the Director of Marketing and eCommerce at frank body, she led successful brand launches in major retailers and developed go-to-market strategies for over 30 products globally. In 2023, Ali launched her consulting brand, Orange Juice Lane, and also teaches masterclasses at the Australian Marketing Institute while serving as the Deputy Chair for AMI Queensland.

Natalie McDermott

Natalie McDermott is a Chartered Accountant and Partner at Kelly Partners' Northern Beaches office, specializing in e-commerce accounting and advisory. With over a decade of experience, she provides insights and strategies for financial reporting, tax compliance, and strategic planning, helping clients optimize their financial performance. Natalie works with various e-commerce brands, including Posse, True Protein, and Natalie Marie Jewellery, and is passionate about supporting their growth journeys.

Anneke Los

Anneke Los is an online retail professional with experience in fast-growing startups and global businesses. She specializes in business development in new markets, launching eCommerce stores and digital platforms, and leading large-scale projects. Anneke thrives in fast-paced environments and enjoys collaborating with multiple stakeholders to bring innovative solutions to market.

Justin Irvine

Justin Irvine is a 30-year veteran of the logistics and parcel industry, with the last 15 years focused on ecommerce delivery and returns. He co-founded SEKO Logistics Australia and helped scale it to nearly $1 billion in revenue before its sale to private equity in 2018. Currently, Justin leverages his deep expertise in post-purchase cost levers and unit economics to help retailers optimize their operations. Few globally, and even fewer in Australia, possess his specialized skill set.

Casey Huth

Casey Huth a Florida native with a decade of experience in tech, digital marketing, and e-commerce, has scaled global brands from San Francisco to Sydney. Specializing in data-driven, omnichannel strategies, Casey has led content-focused performance campaigns across industries, enhancing brand narratives and driving customer engagement.

Felicity Ieraci

Felicity Ieraci is a UX designer with 9 years of experience, specializing in e-commerce. She has worked with brands like Go-To Skincare, Showpo, Kip&Co, and more. Felicity excels at bringing brand identities to life by creating customer-centric experiences that drive conversions.

Hayley Scarfe

Hayley Scarfe is a merchandising expert with over 18 years of experience, managing a wide range of product categories across both online and brick-and-mortar stores. She has a strong track record of boosting sales and growing market share through strategic, growth-driven approaches. With a passion for products, brands, and data, Hayley skillfully combines these elements to drive business success and profitability.

Noah Riedorf

Noah Riedorf is a Senior CRM Manager in Australia, originally from Germany, where he worked at the largest Klaviyo email marketing agency in the DACH region. He has developed successful email marketing campaigns for renowned brands like New Balance and Kellogg’s.

Jason Brown

Jason Brown is a digital marketer with 9+ years of experience, specializing in ecommerce management, online advertising, SEO, email marketing, and web design. His expertise in data analysis and attention to detail have enabled him to drive successful campaigns across various industries, consistently aligning with client goals.

Arabella Clare

Arabella Clare is the Head of Projects at Ecom Nation, where she has successfully led multiple B2B client portals. A seasoned eCommerce professional, she specializes in developing innovative technology solutions to tackle complex digital challenges.

Jeremy Tang

Jeremy Tang is the founder and CEO of Area Ten, leveraging technology to fuel business growth. His programmatic SEO platform, CMAX.ai, draws millions of visitors daily. With a track record of launching seven startups, six of which exceeded $1 million in revenue within 16 months, his latest venture achieved $3.3 million in its first month—all without external funding.

Ilan Hurwitz

Ilan Hurwitz is the Lead Consultant at Clever Conversions, specializing in helping Australian eCommerce brands enhance conversion rates and user experience through in-depth audits, high-converting landing pages, and strategic A/B testing. His expertise includes working with startups to eight-figure businesses, managing his own eCommerce venture, and holding the position of Senior eCommerce Manager at Optus.

Jevon Le Roux

Jevon Le Roux brings over 20 years of experience in scaling startups and transforming mid-cap organizations. He has successfully guided companies like P.E Nation and SurfStitch through strategic growth using the Strategy House method. As a former CEO with a deep understanding of organizational change, Jevon excels in creating scalable frameworks that foster team alignment and boost business performance.