#9 - How to Lose Money This Cyber Week

In this episode of The E Hustle 9 by Paul Waddy, Paul breaks down why Cyber Week can hurt more than help your eCommerce business. He shares insights into how businesses often over-discount, overspend on marketing, and end up with cash flow problems post-Cyber Week. Paul discusses practical strategies to protect your profits during this high-discounting period and how to avoid the common pitfalls.