#15 - The Pros and Cons of Wholesale for an Ecommerce Business

📢 The e hustle by Paul Waddy – The Pros and Cons of Wholesale 💼 Thinking about adding wholesale to your eCommerce business? It sounds great—bigger orders, brand exposure, and more revenue. But is it worth the cash flow risks? In this episode of The E Hustle, Paul Waddy shares hard-earned lessons from his early days in wholesale, breaking down the real pros and cons of this business model. 🚀 What You’ll Learn in This Episode: ✔️ The #1 mistake Paul made in wholesale—and how you can avoid it ✔️ Why holding stock can sink your cash flow ✔️ The benefits of wholesale: revenue diversification, brand exposure & hitting MOQs ✔️ The risks: bad debts, long payment terms & being someone else’s bank ✔️ Paul’s non-negotiable rules for making wholesale work without cash flow nightmares 💡 "It's not a sale until the money hits the bank." If you're considering wholesale, listen to this first! 🎧 Listen now: 👉 Apple Podcasts: https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959 👉 Spotify: https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG 📲 Follow Paul on Instagram for more eCommerce insights: @paulwaddyecommerce 📚 Learn how to scale your eCommerce business: www.learnecommerce.com