So you’ve got a product idea. That’s exciting.

But here’s the reality check: not every idea is worth pursuing.

The good news?
You can validate your idea before you spend a cent on inventory or brand...

Some ecommerce stores just won’t work. 

The founders have found a product and brought it to market, and it’s ok - but just ok, and just ok aint where the money is.

In ecommerce (or any busines...

Read time: 2 mins

Thank you to sponsors who keep this newsletter free.

This edition brought to you by Wayflyer: Purpose-built financing for fast growing eCommerce brands.

To sponsor the newsletter, ...

Reading time: 2 mins 10 seconds.

When you don’t want to buy or white label a product, but you want to design a product that isn’t on the market, what do you do?

I had this question from one of the s...

Reading time: 2 mins 30 seconds

A common trait that successful businesses have, is a unique selling proposition, or USP.

Ecommerce is a lot more cluttered than it was 10 years ago, and it can be har...

Reading time: 2 mins 30 seconds.

I nearly choked on my pizza.

It was 6:30pm on a Friday night, or 'delivery day' as the team at Geedup call it. I was keeping an eye on my Shopify app while I was ...

Reading time 2 mins 30 seconds.

Welcome to edition 7 of The Side Hustle, your weekend ecommerce tip, tale or yarn.

A reminder that my new course, Ecommerce Start launches on September 1, and is c...

Reading time: 1 mins and 30 seconds.

Welcome to edition 4 of The Side Hustle, your weekend ecommerce tip, tale or yarn.

I want to talk about executing a great product drop that gets the people going...