The Side Hustle

The e hustle 48: Are Websites Redundant? Where the Future of Ecommerce Really Lies social commerce social media Apr 13, 2025

Introduction

There was a time when your website was your entire ecommerce strategy.

But in 2025 and beyond, it’s no longer the centre of your sales universe.

In fact, I'm not even convinced website...

The e hustle 47: You’ve got a product idea—now let’s test if it’ll actually sell product start up Mar 22, 2025

So you’ve got a product idea. That’s exciting.

But here’s the reality check: not every idea is worth pursuing.

The good news?
You can validate your idea before you spend a cent on inventory or brand...

The e hustle 46: 7 Viral Hook Strategies to Use in Your Socials social media Jan 21, 2025

Let’s talk about the hook.

Firstly, what is the hook?

Well, like the hook that holds the bait in fishing, the hook in advertising or social media, is the opening statement or image. Captions, pict...

The e hustle 45: Does your brand have Product-Market Fit? product Jan 12, 2025

Some ecommerce stores just won’t work.

The founders have found a product and brought it to market, and it’s ok - but just ok, and just ok aint where the money is.

In ecommerce (or any busines...

The e hustle 44: How to Work Out What Your Net Profit Needs to Be finance profit Dec 15, 2024

I want to talk about my 'bottom' up approach to setting your business strategy.

There’s a very common problem that’s leading to ecommerce business owners not getting what they want from their busines...

The e hustle 43: I rank the top 6 social media platforms for ecommerce attracting customers marketing Sep 15, 2024

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Every ecommerce business s...

The e hustle 42: The 10 Rules of Wholesale for Ecommerce Brands wholesale Aug 12, 2024

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The e hustle 41: Here's what your business is really worth. gross profit valuation Aug 12, 2024

Reading time, 2 mins.

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It's li...

The e hustle 40: Temu is coming for your business - what are you doing about it? temu Jul 06, 2024

This edition of the e hustle is brought to you by Wayflyer: Purpose-built financing for fast growing eCommerce brands.

In early 2024 I made a prediction with my friend and business partner at Ecom...

The e hustle 39: My opinion doesn't matter - neither does yours. profit Jun 23, 2024

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The e hustle 38: How to calculate your break even point profit Jun 02, 2024

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The e hustle 37: Are you scaling or failing? profit turnaround May 12, 2024

Read time: 2 mins

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One actionable tip or tale, once a week, to help you start or grow your your online business.