One actionable tip or tale, once a week, to help you start or grow your your online business.
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The number one reason that ecommerce business owners run out of money is that they overspend on stock, and it’s the depth of ordering that is the repeat offender.
Stock is the biggest...
Reading time 2 mins
I’ve spent a lot of time trying to diagnose what online businesses need to do to rapidly grow their profits.
If you know me, or have followed me long enough,...
Reading time 2 mins.
Customer’s experiences with a brand are defined by two moments; The most intense moment, known as the peak, and the final moment - the end.
Regardless of how the...
Reading time 2 minutes
Remember the time you had a record sales month and had to borrow money to run your business even though you thought you wouldn’t need to?
I do.
It’s part of the...
Reading time 2 mins.
I’ve had exposure to a lot of different ecommerce businesses, and I’ve loosely put them into four buckets, with four sets of challenges.
Start
As the name suggests,...
Reading time 2 mins.
In 2023 Amazon in the US announced they would be charging $1 for returns. This follows the likes of Zara and H&M who already added such fees.
You might think $1, big deal -...
Reading time, 4 mins 20 seconds.
You’re unlikely to succeed in ecommerce without being pretty good when it comes to social media.
The good news is that you can start today and make steady...
Reading time: 2 mins 10 seconds.
When you don’t want to buy or white label a product, but you want to design a product that isn’t on the market, what do you do?
I had this question from...
Reading time, 1 min 30 seconds.
An Australian women’s fashion brand just sold a stake, valuing them at over $US1 billion. Yep, a billion.
Zimmerman, founded by sisters Nicky and...
Reading time 2 mins 30 seconds.
Most new businesses fail.
However, when you get it right, it can change your life forever, and successful business owners are just...
Reading time 2 mins 30 seconds.
Have you thought about taking your brand global?
There's no denying the world is getting smaller, which means it is getting easier to sell into other countries
...To be a house of brands, or to build a brand. That is the question of the day. I score the options below.
Reading time 2 mins.
Whether you're an existing online retailer, or hoping...
